LaTisia "Coco" McDonald is a seasoned beauty industry expert with over 30 years behind the chair and 28 years as the proud owner of Eminence Hair Salon. She empowers hairstylists, nail techs, barbers, massage therapists, and aestheticians to master their time, elevate their client experience, and grow thriving, profitable businesses—with balance and joy.

Through her coaching, beauty professionals learn how to work smarter, attract more clients, increase their income, and create the work-life harmony they deserve.

When she’s not transforming businesses, Coco is pouring love into Cece Candle Co., her handcrafted candle line that brings a touch of luxury and calm into every space.